El Azul – The Blue Demon Jr.

El Azul on the wall at Pecado Bueno

Now appearing as the anchor element in the decor at a new restaurant in Seattles Fremont District, El Azul portrays two Lucha Libre wrestlers going at it in the ring at Arena Mexico. A plain clothed referee stands in the background, mostly obscured. Based on a photo by Lourdes Gorbet, the construction is a freeform cutout with strips of wood employed to rough out the composition in a way that adds both a vague abstraction and a lot of texture to the otherwise smooth wall.

Pecado Bueno is a new concept in Mexican dining by James Schmidt, widely known as the founder of the Taco Del Mar chain. In this location, he is looking to create more of a casual environment featuring food made entirely with fresh ingredients and with a small bar, various patios, and a garage door for those rare and welcome sunny days. For the stores imagery,  I was looking for a solution for the walls that was unexpected, and might represent something a bit edgier than the typical Mexican cliche.  This was a fun one as I got to determine a lot of the remodeled look here, doing  the logo, signage design, color design, art and other touches. More photos of this project to follow in the next few days.